Artist collab
Henao × Templify: 1,922 fan-made reels for one album launch.
A Houston-born, Colombian experimental R&B artist, and a longtime Templify user, gave her fans nine custom templates to create with.
The collab
An artist who already loved the app,
so she built her launch on it.
Henao is a Houston-born, Colombian experimental R&B singer and songwriter, blending Latin and alternative sounds. She wasn't a brand we pitched. She was already a Templify user who loved making with it.
So when she launched her new album, she wanted her fans in on it: not just listening, but creating. The goal was simple and ambitious, to turn listeners into creators and turn a release into a wave of fan-made content across social.
We built her a set of custom templates, opened them to her fans for free, and she told her audience to go make something. Over the next three weeks, they exported 1,922 reels to their own socials, a launch that kept amplifying itself.
"The best way to promote yourself as an artist isn't making it sound like an ad. It's being genuine, being yourself, and being authentic."
— Henao
What we built
Nine templates,
unmistakably Henao.
- Her branding and album art, baked into every template
- Her music, ready to create with, no licensing friction for fans
- Song previews built in, so fans teased the release as they posted
- Never-before-seen behind-the-scenes footage, exclusive to the templates
- Free to everyone, no subscription needed to create
+6 more custom templates
In her words
She said it better
than we could.
Henao sat down for a Q&A about the collab, and posted about Templify to her own audience.
"There are a lot of great features on this app — my absolute favorite is the beat sync."
— Henao, artist
“ My absolute favorite feature is the beat sync - you upload a song and all your media, and it automatically, magically creates everything into a video that goes with the beat of the record. ”
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