In-app · Templify for Apps
Lifebase turned meal-tracking into shareable wins, inside its own app.
We embedded Templify into Lifebase, with templates
that pull each user's real macros and food score.
Users started posting on day one, with zero prompting.
The goal
Turn private progress
into public wins.
Lifebase is a nutrition and wellness app: users log their meals, track their macros, and earn a daily food score as they work toward eating healthier, losing weight, and feeling better.
All that progress lived inside the app. Lifebase wanted to help users share their wins out in the world, turning quiet, private tracking into public momentum, and turning their users into brand advocates on social.
The catch: their users aren't editors. Asking them to leave the app, learn a video tool, and rebuild their stats by hand was never going to happen. It had to be effortless, on-brand, and right inside the app they already used every day.
What we built
Creation, embedded
and personal.
-
Templify's creation engine embedded directly inside
the Lifebase app, so users never leave - 12 custom Lifebase-branded templates, ready to post
- One-tap export straight to each user's own social channels
- On-brand by default, so every post carries Lifebase into new feeds
The custom build
Your stats, in every post.
We built a deep integration with Lifebase's own app data, so every video automatically pulls that user's real macros and food score. The templates are the same for everyone, but each post shows your numbers, your wins. A capability that didn't exist in Templify before, engineered specifically for this.
The results
People who'd never made a video,
made one anyway.
This wasn't an audience of creators. Lifebase's users are everyday people tracking their meals, not editors, not UGC makers, and they had no idea a creation feature was coming. No announcement, no tutorial, no prompt. It simply appeared in the app they already used.
Within three weeks, 4% of active users had made and posted a Lifebase-branded video to their own socials, people who'd never created content like this before, acting entirely on their own. For an unannounced feature aimed at non-creators, that kind of instant, unprompted uptake is rare.
The lesson for any app: when creation is effortless and personal enough, even users who never saw themselves as creators become them, and they'll carry your brand out into the world on their own.
"Our users picked it up immediately — we didn't announce it or show them how it worked, and they just started creating. Seeing that kind
of instant, organic engagement was genuinely rewarding."
Turn your users into
your growth engine.
Embed on-brand creation inside your app, and let your users do the sharing.